Doug Piwinski (310) 854-4800
Bragman Nyman Cafarelli
dpiwinski@bncpr.com

FOR IMMEDIATE RELEASE

POPULAR RADIO PERSONALITY TOM JOYNER TO LEAD
“MARCH TO VOTE” RALLY IN MIAMI ON OCT. 29

(Dallas, TX – October 21, 2004) - Tom Joyner, the top ranked nationally syndicated radio personality and entrepreneur, is organizing a major “March to Vote” rally in Miami on Oct. 29th, just four days before the closely watched general election on November 2.

In an effort to significantly increase the number of early voters, Joyner is calling on Miami-Dade residents to join him in casting their votes immediately following his Southwest Airlines Sky Show taking place that morning at the Jackie Gleason Theater in Miami Beach.

“You know everybody has their eyes on Florida,” said Joyner, who was recognized by Newsday as one of the nation’s most influential political voices in the country. “And I want to make sure everybody whose registered comes out to vote… and that they come out to vote early.”

Numerous local and national GOTV efforts (Unity ’04, NAACP), major celebrities, and the Northwestern High School Marching Band will march voters from the theater to the neighboring Miami Beach City Hall, where there will be voting booths and election officials on site.

The “March to Vote” Rally comes just a week after Joyner held a major five-city effort to get voters, particularly African-American voters, to vote early in Las Vegas, Nev., Little Rock, Ark., Nashville, Tenn., Orlando, Fla., and Raleigh/Durham, NC.

Throughout the year, Joyner has been an active member in voter empowerment efforts with Unity ’04, a coalition of more than 160 organizations that has spent the past year registering new voters, educating the Black community on the power of one vote and motivating voters to cast their ballots on Election Day.

About REACH Media Inc.
REACH Media, founded by radio personality, philanthropist and entrepreneur Tom Joyner, is a multi-media company formed in January 2003 as the parent company of all of The Tom Joyner Morning Show and several other businesses that will target African-Americans through radio, television, event production and the internet. Its website, BlackAmericaWeb.com (http://blackamericaweb.com), which has more than 750,000 members, is a virtual town square for visitors to get daily news, play games, search for jobs and listen to the Morning Show online. REACH Media also produces the Tom Joyner Family Reunion @ Walt Disney World Resorts (http://www.blackamericaweb.com/family), a three-day Labor Day Weekend event, featuring top-name performers, comedians, seminars and access to the theme parks.

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